Osterwalder et al. (2009) and the five business models with a focus on cloud computing
As the title suggests the five business model patterns indicated in the book “ Business Model Generation” are as followed. Unbundling the Corporation Long Tail Open Business Models Multi-Sided Platforms Free-as-a-Business Model Introduction to Cloud Computing Cloud computing is services available on-demand online for users to access. Cloud computing includes social media sites like twitter, messaging sites like WhatsApp and companies who take the opportunities to scale like never before, such as Amazon or Google. Not often but many of these services are offered as a pay as you go such as Netflix or Amazon Web Services. This means users only pay for services while they need them. Such services are also scalable meaning they the virtually the same product can be offered in differing ways depending on what the user requires. Another thing that makes the cloud and digital-based products different from traditional products are that they can be sold many times. For example, the sam